QNB1328 - Brand Strategy Developer

  • Business Unit
    QNB - Qatar
  • Division
    Communications
  • Department
    Marketing & Communications
  • Country
    Qatar
  • Closing Date
    29-Apr-2016
About QNB

Established in 1964 as the country’s first Qatari-owned commercial bank, QNB Group has steadily grown to become the largest bank in the Middle East and Africa (MEA) region.

QNB Group’s presence through its subsidiaries and associate companies extends to more than 31 countries across three continents providing a comprehensive range of advanced products and services. The total number of employees is more than 28,000 serving up to 20 million customers operating through 1,000 locations, with an ATM network of 4,300 machines.

QNB has maintained its position as one of the highest rated regional banks from leading credit rating agencies including Standard & Poor’s (A), Moody’s (Aa3) and Fitch (A+). The Bank has also been the recipient of many awards from leading international specialised financial publications.

Based on the Group’s consistent strong financial performance and its expanding international presence, QNB currently ranks as the most valuable bank brand in the Middle East and Africa, according to Brand Finance Magazine.

QNB Group has an active community support program and sponsors various social, educational and sporting events.

Role Summary

This role is responsible for providing information and assist in developing and formulating QNB’s brand strategy pertaining to rebranding/ renaming, brand differentiation, market positioning, and brand discovery. Brand Strategy Developer determines the most innovative approach on how to enhance QNB’s image to the general public through using research data to identify the best way to introduce QNB and its new branding.  

Role Description

You will create a comprehensive brand structure and design guidelines for a wide variety of QNB branding and merchandising material including; signage, brochures, fascia images, advertising and event setup materials for local and international QNB branches and subsidiaries.

You will identify the most important benefits and messages for key audiences of the brand.

You will ensure that the brand caters to the consumers’ needs and benefits, in a way that differentiates the bank from its competitors.

You will use all collected information to ensure that QNB’s brand is in line with the local and international market segmentation, and involves customers with different interests and use of the bank’s financial products and services.

You will ensure that the brand is based on differentiation, customers’ long term loyalty and competitive advantage.

You will ensure, in coordination with the Head of Local/ International Branding and Merchandising, the success in translation of defining qualities of the brand in execution.

You will assist the Advertisement function, in the development of advertising plans and strategies to make constant changes while plans are implemented for maximum effect.

You will determine brand strategy weakness and areas to be modified in order to reinforce brand presence as well as product positioning in the market and initiate re-branding.

You will maintain strong relationship with other sections in the Communications Department and effectively use the input provided by these departments in the development of the brand strategy

Qualifications

University graduate with a degree in Business advertising or marketing or related discipline. A Master’s in Business Administration.

7-10 years’ experience in brand management and advertising preferably in the Banking industry.

Note: you will be required to attach the following:
  1. Resume/CV
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