Role Summary

Responsible for carrying out the back office processing of QNB’s loyalty program in line with the bank’s policies and procedures, under the directions of the Group Retail Head of Loyalty and Rewards Management.

Role Description

Re-engineer services, policies, procedures and tools in order to quickly respond to current & future business needs in alignment with international market practices.

Clearly articulate the vision behind loyalty programs into practical processes and initiatives.

Prepare various data related to Loyalty programs and ensure completeness and accuracy of the data presented.

Prepare and provide different reporting on the loyalty program for the QNB loyalty management and a sanitized version for the program partners.

Work on the implementation of Rewards campaigns to increase customer spending, grow the card portfolio, and take customers past renewal cycles.

 Lead assigned projects by reviewing and analyzing current systems, documenting new procedures and specify business requirements for new or enhanced card systems to Group IT in liaison with the relevant Business & User Support unit

Ensure regulatory requirements (viz. QCB requirements) are adhered to while developing new programs, promotions & schemes.

Carry out advertisement and promotion activities related to the Rewards Program in conjunction with the Retail Sales & Marketing Department.

Ensure quarterly review of the Rewards Program by the Head of Cards, AGM Group Retail Cards and Automated Channels and other executive management, as required.

Work with the Head of Cards and reduce the likelihood of a negative risk event by establishing and reinforcing the infrastructure that sets the control consciousness of the department.

Hold meetings with direct reports and assess their performance as well as department’s overall performance on a regular basis.

Develop executive and operational MIS reporting (periodic and ad-hoc) for loyalty program performance with regards to critical KPIs and overall program P&L

Translate organizational initiatives in specific objectives and set priorities for various departments by carefully considering resource allocations and interdependencies

Qualifications

You will be a University graduate with a degree in Business or related discipline.

Minimum of 5 years experience in marketing/loyalty preferably with a local/ Gulf bank entailing responsibilities of Loyalty and Partnership Management.

Good understanding of Loyalty and Partnership programs and related best practices.

Good oral and written communication skills in English and Arabic (preferred).