Role Summary

The incumbent will lead cross-functional relationships with organization stakeholders to operate as the first line to manage marketing briefs, understand product, brand, customers and industry, to develop a focused marketing communication programs for QNB Group, and operate us a hub for domestic and international markets.

Within their capacity, the incumbent will direct, implement, monitor and evaluate marketing communications strategy and tactics, including advertising campaigns, branding, merchandising product promotion and regulatory matters.

As a lead for the MARCOM function, he/she will act as the focal point between the Communication division and the rest of the Bank and channel the requests internally to the specialized divisions within GCD.

Role Description

• Lead the process for all international and local marketing communications programs (Advertising, Promotions and PR) to support the Group’s Brand.

• Collaborate with global communication and local advertising departments to manage guide, lead and monitor the international execution of all marketing programs and related activates

• Ensure that the Advertising processes within QNB are operating effectively and efficiently toward achieving high operating standards.

• Provide timely follow up on all advertising inquiries, and maintain availability by telephone and email to clientele and staff members.

• Work with product manager to secure sales objectives, product information and promotional requirements for assigned categories.

• Help define advertising, sales promotional and media objectives, work with company agencies and internal staff to achieve these objectives on time and within budget.

• Develop effective direct marketing programs using a variety of media, including: direct response TV, direct mail, print, online.

• Identify, develop and review creative sponsorship and advertising packages for the Group and its associated events.

• Manage all aspects of the current database of sponsors and advertisers, and developing relationships with new sponsors and advertisers.

• Responsible for planning and scheduling the advertising activity for each business unit. The incumbent is also responsible for pulling together all individual business unit plans to form an overall Advertising / Marketing Communications Strategy.

• Facilitate the development and implementation of all marketing programs (Advertising, Promotions, and PR) to support the Group brand.

• Coordinate with all AGM’s within the Group Communications function to ensure that all requests asked by the Business Units are feasible and are not undergoing any delays.

• Maximize operational performance for the MARCOM / Campaign Managers by providing help and technical/ project management advice to resolve BU/ Client problems regarding a particular request.

• Set the short, medium, and long-term strategy objectives for MARCOM function with the support of the planning and brand head.

• Take decision with limited information and ambiguous situations.

• Take unpopular and tough decisions in the interest of the organization.

• Provide assistance or coaching as needed and express confidence in the individual.

• Clearly articulate resource requirements and obtain management approvals for the same to ensure successful change while balancing the resources in most optimum manner.

• Understand the changing dynamics of situations accurately and respond in a manner that helps the organization in adapting to the new situation effectively.

Qualifications

• Bachelors level in marketing communications and business and experienced in both B2B and B2B in international markets with best practice marketing techniques

• Minimum 12 years of international experience at a Group level in a multi-disciplinary strategic marketing function across product, segment, marketing communications, brand management, and strategic planning

• Proven track record of developing and executing successful brand and communications campaigns that deliver to commercial goals

• Proven and demonstrable creative thinking, problem solving, and analytical skills in marketing communications

• High levels of strategic planning and prioritization capability

• Excellent verbal and written communication skills

• Comfortable at Executive and C Suite level in explaining, guiding and recommending the optimum marketing communications strategies approach to brand building

• Ability to manage multiple projects in a fast-paced, deadline-driven environment

• Knowledge of standards and best practices for online media.

• Strong analytical, forecasting and research skills.

• Strong skills for networking and relationship building.

• Experience enabling strong interdepartmental relationships.

• Resilient, with the ability to work to deadlines and maintain high levels of professionalism under pressure.