A. Shareholder & Financial:
- Proactively market the Group’s products to increase sales volume and profitability, and to achieve or exceed set targets and goals.
- Strive to be mindful of Key Performance Indicators (KPIs) for branch customer service performance monitoring and quality measurement purposes.
B. Customer (Internal & External):
- Ensure customer satisfaction all times and resolve customer complaints timely and effectively.
- Provide timely and accurate information to the external and internal auditors and Compliance function as and when required.
- Build and maintain strong and effective relationship with branch customers and all other related units of the Group to achieve goals/objectives.
C. Internal (Processes, Products, Regulatory):
- Act as the first point of contact for customers, especially for telephone or e-mail queries, and provide information about various products and services offered by the Group.
- Manage flow of customers visiting the branch by channeling all traffic entering the branch as “gate keeper”:
- proactively migrate and direct customers to self-service channels,
- educate customers on the use of internet banking, ATM, cheque printing machines,
- answer customers questions, inquiries, resolve customers issues to minimize the number of customers coming with simple requests to CSO.
- guide customers to CSOs to drive sales.
- Perform certain customer related tasks such as posting account opening, customer data maintenance, issue of balance/no liability certificates etc.
- Assist customers in filling out various forms and applications as requested such as opening an account; applying for an ATM, credit cards and checkbook; standing order instructions etc.
- Receive loan applications from customers and prepare the corresponding loan agreements.
- Cross sell and up sell of the Group products & services should be able to assist teller or branch operations staff responsibilities at peak times, or whenever necessary.
- Maintain an excellent relationship with other divisions employees to enable him/her in better resolving customers issues.
- Carry out assigned clerical tasks when necessary.
D. Learning & Knowledge:
- Refer to Head of Customer Service for any unresolved queries on transactions handled.
- Possess working knowledge of branch customer service to carry out duties and responsibilities.
- Identify related areas for professional development of self and act to enhance professional development.
- Act as ‘Champion of the Branch’ and Train-The-Trainer communicating with and educating branch staff on all policies, procedures, new products and services implementation.