Job Purpose Summary

The incumbent will support operational and tactical aspects of digital marketing campaigns, aiding in their smooth execution. This role involves assisting with campaign setup, monitoring ongoing campaigns, and adjusting strategies based on performance data. The Associate will collaborate with team members to ensure marketing efforts are cohesive and effectively contribute to the bank's digital marketing goals.

Essential Duties & Responsibilities by Dimensions

A. Shareholder & Financial:

-          Proactively and accountably assist in the implementation of the strategies and plans to achieve migration, transactions volumes, and revenue, profit and cost savings targets for the Group Retail Digital Business unit

-          Proactively support in meeting target budgets and working closely with partnerships of Group Digital Business units as well as local and International partners to evaluate opportunities for establishing partners to meet the end-to-end value chain requirements of customers.

-          Support the new initiatives that supports migration and preferred digital touch point use through relevant market intelligence and internal data analysis

-          Support Group Retail Digital Business in drawing a sustainable and future proof product lifecycle strategy

-          Recommend and implement innovative marketing strategy to transform the Bank into the Bank of future by leveraging technological advances with a vision to serve the customers with end-to-end integrated services of Banking & beyond

-          Achieve and exceed KPI targets set for the unit aligned with Group Retail Digital Business

-          Implements KPI’s and best practices Associate Digital Marketing

-          Promote cost consciousness and efficiency and enhance productivity, to minimise cost, avoid waste, and optimise benefits for the bank

-          Act within the limits of the powers delegated to the incumbent.

B. Customer (Internal & External):

-          Drive and develop marketing, and embrace digitization into all customer related processes and channels to improve customer experience and satisfaction. Formulate a customer focused multichannel strategy and transform the customer engagements from conventional channels into digital channels. Establish leadership in the brand identity, particularly in the digital spectrum

-          Support the development of strategies to drive Group Retail Digital Business customer penetration, acquisition and retention

-          Build and maintain strong and effective relationships with all other related functions / units to achieve Group’s goals / objectives

-          Adapt marketing approaches from successful allied industries in a smart manner and implement marketing initiatives to boost the revenue and profitability of existing business while at the same time focusing on future needs of customers.

-          Set up channels for taking continuous customer feedback leading to analysis that drives process transformation projects

-          To assist customers in all their queries on Bank’s product and seek solution to their requests

-          Maintain activities in accordance with Service Level Agreements (SLAs) with internal departments/units to achieve improvements in turn-around time.

-          Build and maintain strong/effective relationships with related departments/units to achieve the Group’s objectives

-          Provide timely/accurate data to external/internal Auditors, Compliance, Financial Control and Risk when required

C. Internal (Processes, Products, Regulatory):

-          Maintain and conduct activities in compliance with policies and procedures, regulations and prevailing best practices

-          Directly report and work under the supervision of VP Digital Marketing (Line Manager)

-          Conduct meetings, prepare, and deliver presentations, as appropriate and requested by VP Digital Marketing

-          Submit periodic Management Information / Business Information reports to the VP Digital Marketing and to other executive management of the Group to appraise them about the Digital Business function’s performance.

D. Learning & Knowledge:

-          Motivated, open-minded, high performer individual

-          Excellent Marketing, and good IT background

-          Possess good knowledge of financial services and digital/mobile technologies and innovations

-          Excellent research skills and knowledge of international and local market trends

-          Proactively identify areas for professional development of self and undertake development activities

-          Seek out opportunities to remain current with all developments in professional field

Education & Experience Requirements

-          Bachelor degree University graduate preferably with a Major in Marketing, Banking, Finance, Accounting, Economics, Business Administration or Information Technology (related field of study),

-          No years of experience required