Job Purpose Summary:

The incumbent is responsible for assisting his line manager in developing retail products assigned to him and managing their implementation through the respective sales channels (branches, DSAs). Working to an agreed strategic agenda, the Officer Retail provides support in proposing the mix of resources and channels, and the tactical direction required to achieve time bound volume, revenue and profit targets for the assigned product.

Essential Duties & Responsibilities by Dimensions:

A. Shareholder & Financial:

- Monitor and evaluate the market opportunity/growth potential, competitor activity, existing capabilities and risk appetite to ensure a sustainable growth rate on the retail product portfolio

- Assess, analyse, define, recommend, implement and monitor market and marketing intelligence in order to meet assigned product strategic objectives

- Review and recommend the margin, pricing, risk and cost management for the assigned retail products

- Monitor set Key Performance Indicators (KPIs) for performance monitoring and quality measurement purposes for the assigned retail product.

- Advise on the targets for branches (i.e. distribution) and direct sales staff in close liaison with the referenced functions and continuously monitor the achievements against the agreed targets.

- Analyze portfolio behavior and trends (including competitor initiatives) to ensure high products penetration ratios, through campaign management techniques (next best action, cross selling, up selling, sales promotions, and conversion of wholesale opportunities) to formulate and implement retention strategies to minimize attrition and thereby help grow the retail product portfolio.

- Implements KPI’s and best practices for Associate, Deposits

- Promote cost consciousness and efficiency and enhance productivity, to minimise cost, avoid waste, and optimise benefits for the bank.

- Act within the limits of the powers delegated to the incumbent.

B. Customer (Internal & External):

- Analyse the market for the products assigned to gauge customer preferences and ensure that products launched are in line with customer needs.

- Build and maintain strong and effective relationship with the all other related departments and units to achieve the Department’s goals/ objectives.

- Provide timely and accurate information to the external and internal auditors and the Compliance function, as and when required.

- Build strong and effective business relationship with the bank partners, with support with Corporate Banking for certain companies to support product activities.

- Development of partnerships for provision of loans to customers beyond the threshold of the bank products (real estate brokers, developers, vehicle dealers, key accounts, etc.).

- Analyse the market for the products assigned to gauge customer preferences and ensure that products launched are in line with customer needs.

- To assist customers in all their queries on Bank’s product and seek solution to their requests.

- Maintain activities in accordance with Service Level Agreements (SLAs) with internal departments/units to achieve improvements in turn-around time.

- Build and maintain strong/effective relationships with related departments/units to achieve the Group’s objectives.

- Provide timely/accurate data to external/internal Auditors, Compliance, Financial Control and Risk when required.

- To assist customers in all their queries on Bank’s product and seek solution to their requests.

- Maintain activities in accordance with Service Level Agreements (SLAs) with internal departments/units to achieve improvements in turn-around time.

- Build and maintain strong/effective relationships with related departments/units to achieve the Group’s objectives.

- Provide timely/accurate data to external/internal Auditors, Compliance, Financial Control and Risk when required

C. Internal (Processes, Products, Regulatory):

- Implement processes for a smooth launch of new products, and that are in compliance with the applicable internal policies and external regulations.

- Assist in the review, refinement, development and launch of new products to maximize market share, revenues and profits in chosen segments, for the products assigned.

- Work closely with Manager Retail products to reduce the likelihood of a negative risk event by establishing and reinforcing the infrastructure that sets the control consciousness of the department.

- Respect the authority delegated by the Manager Retail products

D. Learning & Knowledge:

- Possess knowledge of retail products and related risks together with a good knowledge of related operations and controls.

- Train all front-end and sales channels viz. branches and DSAs about the features/ characteristics of the products developed/ enhanced to promote product awareness amongst sales staff.

- Proactively identify areas for professional development of self and undertake development activities.

- Seek out opportunities to remain current with all developments in professional field.

Education/Experience Requirements:

-          University graduate preferably with a Major in Marketing, Banking, Finance, Accounting, Economics, Business Administration or any other related field.

-          No years of experience required